ProDryers.com, a leading distributor of hand dryers and public restroom supplies, embarked on a transformative journey with MAKDigital, initiating a migration from Volusion to BigCommerce in November 2019. Founded in 2003, ProDryers evolved into a master distributor under the guidance of owner Anthony Diccico, leveraging 14 years of experience in software and web development. The migration aimed not only to upgrade the technical infrastructure but to enhance Pro Dryers' online presence, fortify brand identity, and streamline the shopping experience for commercial supply customers.
BigCommerce Development Services
Data Migration:
The migration from Volusion to BigCommerce was a strategic move to liberate ProDryers.com from an outdated platform. MAKDigital executed a meticulous data migration, preserving product data and intricate options. This seamless transition positively impacted Pro Dryers by unlocking new customization capabilities and ensuring a user-friendly interface.
Custom Features & Functionality:
Tailored functionalities were introduced to address Pro Dryers' unique requirements, exceeding expectations. MAKDigital's custom features not only met but elevated the brand's presence in the competitive landscape, providing a standout website aligned with Pro Dryers' needs.
Integrations:
Strategic integrations played a crucial role in enhancing efficiency and cohesiveness. Incorporating third-party solutions such as Apple Pay, Google Services, and Shopper Approved contributed to a more robust and feature-rich eCommerce environment. The positive impact was evident in improved functionality and user experience.
Responsive Design:
The introduction of responsive design aimed to optimize ProDryers.com for mobile users. Recognizing the prevalence of mobile eCommerce, MAKDigital ensured that the website seamlessly translated across all devices. This responsive design significantly improved the user experience and accessibility, positively influencing Pro Dryers' online presence.
BigCommerce Design Services
Art Direction/Website Redesign:
A complete redesign of the website aimed to bring ProDryers.com into the modern eCommerce era. MAKDigital's art direction and redesign efforts were geared towards creating a visually stimulating homepage and an overall design that aligns with the brand's identity. This transformation instilled a more trustworthy and credible feel, enhancing the overall user experience.
UX/UI Optimizations:
The focus on user experience and user interface optimizations aimed to provide ProDryers.com customers with an intuitive and enjoyable shopping journey. From category pages to the checkout process, MAKDigital's design enhancements contributed to a more aesthetically appealing and user-friendly interface.
BigCommerce SEO Services
Keyword Research:
Comprehensive keyword research became a cornerstone of ProDryers.com's strategy to enhance online visibility. The strategic selection and implementation of relevant keywords contributed to improved search engine rankings, ensuring that ProDryers.com's products reached a wider audience.
Content Optimization:
The SEO service focused on optimizing ProDryers.com's content to create a compelling narrative around the brand and its products. Strategic content structuring and alignment with industry best practices played a crucial role in driving organic search success.
MAKDigital's collaboration with ProDryers.com resulted in a comprehensive transformation that went beyond a technical migration. The positive impact of data migration, custom features, integrations, responsive design, and design optimizations is evident in ProDryers.com's streamlined and visually appealing online presence. As a result, ProDryers.com stands poised for increased traffic, improved sales, and sustained growth in the competitive world of commercial supply eCommerce.
Contact MAKDigital
Website: www.MAKDigitalDesign.com
Email: Email Us
Phone: 1-888-553-8776